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MMA – UFC Turns Simon Cowell with Professional Griefers

MMA - UFC Turns Simon Cowell with Professional Griefers
UFC and DeadMau5 Join Forces For MMA Promo. UFC, the world’s mightiest MMA promotion, announced earlier this year that they would be diversifying their commercial operations by venturing into the choppy waters of the music industry. The move was explained as part of a plan for continued global growth, with top brass at UFC expressing hope that the music business would provide fertile ground for picking-up... 

ED Sheeran and Dizzee Rascal to Appear at Boardmasters

ED Sheeran and Dizzee Rascal to Appear at Boardmasters
Plymouth is gearing up for a feast of world class surfing and live music this weekend as Relentless Boardmasters gets into full swing. The event officially kicked-off yesterday with the 6 Star Surfing Series and the Vans Summer Skate Sessions, but Friday and Saturday will see the festivities get fully into swing when some of the biggest names in U.K. music descend on Watergate Bay. - Friday will see... 

Muse – Surviving the London Olympics

Muse - Surviving the London Olympics
I wish I could have been a fly on the wall at the meeting where it was decided that Muse should put out the “official Olympic song” for London 2012. I’d love to know the reasoning behind one of the most incongruous decisions in the history of sport; a decision that is as baffling as it is annoying. In terms of the scale of the mismatch, it is rather like asking Freddie Krugger to host a Teddy... 

Muse to Provide Official 2012 Olympic Song

Muse to Provide Official 2012 Olympic Song
This week Reuters reported that the organisers of London 2012 have attempted to reassure British sports fans that this once-in-a-lifetime sporting event was not about to be hijacked by the U.K.’s notoriously “grabby” music industry. The concern is that money-hungry music moguls would be all too ready to exploit the occasion in order to access new markets and flog their wares to the massive international... 

New British Music on SSX Soundtrack 2012.

New British Music on SSX Soundtrack 2012.
In recent years, extreme sports have taken an increasingly important role in what the music industry terms “musical discovery”. DVDs, events and sports-based games are all significant routes by which musicians can connect with new listening audiences and gain fresh fans, who might otherwise be unreached by a conventional marketing approach. – This trend can be traced back to the late 1990s... 

Battles Vs Biffy – Music and Extreme Sports in 2011.

In 2010 Love Extreme Sports reported on the growing influence of major music corporations in the production of extreme sports events and products and it looks as though that influence will continue to expand through out the new year. The aggressive colonisation of the lucrative popular sports, such as surfing, MMA and Snowsports will march on unabated in 2011.  2010 also saw Love Extreme Sports commence... 

Music invades Extreme Sports.

The world of extreme sports is being infiltrated. Brands and businesses are queuing up to identify with various extreme sports, in the hope of tapping what appears to be a particularly cohesive market.This fact is not wasted on the music moguls of London, New York and L.A. Getting a new band onto an extreme sports DVD can be the making of a new artist and increasingly, the organisers of major U.K.... 
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